Our Green Talent Strategy Insights Blog

Explore the latest trends in green recruitment, sustainability, HR and QEHS 
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What kind of benefits does an RPO have, even for SME?

Recruitment Process Outsourcing is no longer a solution reserved for large multinationals with constant hiring volumes. For SMEs across Central and Eastern Europe and Western Europe, RPO is increasingly about agility, access to senior recruitment expertise, and resilience in an unpredictable labour market. This article explores what an RPO programme actually brings to mid-sized organisations, why perceptions are changing, and when hiring complexity, not company size, becomes the real trigger for considering RPO.
shark in the water

Ready to go in the water with sharks? The role fundraising and start-up TV shows can play in your organizational development

In Central and Eastern Europe’s fast-changing SME landscape, fundraising and pitch events often feel like swimming with sharks. But with the right preparation, these waters can accelerate growth. From capital and credibility to employer branding and talent attraction, stepping into the spotlight can transform how your business grows.
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5 cost-free ways to attract top talent, even when you’re a small enterprise

In a market where big-company perks dominate the spotlight, SMEs often underestimate their strongest competitive advantage: the ability to offer meaning, autonomy, and genuine human connection. Today’s talent, especially those who know how to use AI effectively, are not simply chasing salaries alone; they’re looking for places where their contribution matters. By these five cost-free strategies SMEs can stand out not by mimicking corporate giants, but by offering what they can’t: impact, culture, and true growth.

Not one country, but 27: practical steps for growing your business in the EU

Expanding your business across the EU can seem like opening 27 different shops, exciting, but also complex. For SME owners in Central and Eastern Europe, sustainable growth depends on building strong legal, HR, and operational foundations early. From managing regulatory differences to leveraging EU programs wisely, this article explores the key opportunities and challenges of scaling your business across borders.
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Your most important asset in the age of AI: Talent.

AI dominates today’s business conversations in Central and Eastern Europe, often framed as a cost-cutting tool. But efficiency alone won’t secure long-term success. Your real differentiator? Talent. Discover why investing in people, skills, culture, and resilience, is your chance to stand out in the age of AI.
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How to grow your business sustainably in 2025

Growth at all costs is a relic of the past. In 2025, the businesses that endure are those that scale wisely, put people first, lead with authenticity, and use technology to elevate—not replace—their workforce. Sustainable growth isn’t about being faster; it’s about being more resilient, adaptable, and purpose-driven.
Budapest lights

Startups in Hungary: a quiet spark in need of fuel

Hungary has all the ingredients for a vibrant startup scene: top-tier talent, EU access, and government funding. Yet many founders and innovators are taking their ideas elsewhere. This article explores the cultural, historical, and political factors behind Hungary’s subdued startup momentum and what it will take to ignite meaningful change.
Street cars in San Francisco /San Francisco Municipal Transportation Agency (SFMTA/

Greenwashing 2.0: from greenhyping to greenscaring and back

From tote bags to vegan burgers, early symbols of climate action are now under fire—sometimes with good reason. Welcome to Greenwashing 2.0, where performative eco-initiatives are being unmasked and backlash narratives like greenscaring gain ground. This article unpacks the fine line between valid criticism and climate fatigue, and shows how we can still make sustainability part of everyday business with integrity.